Having an interactive campus map on your school’s website will interest prospective students, and they are likely to join your campus. However, to create an interactive campus map, you must strategize. What follows are some of the critical points to consider when creating an interactive campus map that will enhance your student recruitment strategy and ensure that you create a campus tour that will promote your college to prospective students.
Ideally, your interactive virtual campus map ought to help those students eyeing to join your campus know more about your institution. Consequently, you should highlight and add all the school’s facilities on the map – programs, locations, activities, surroundings, and history that will entice prospective students join your institution. For example, if your campus has a game day promotion or state-of-the-art facilities, you should include them on your interactive virtual campus map or the video viewbook. How about the unique facilities that show that your campus has the students best interest at heart like the campus worship areas, lactation rooms for new moms and accessible routes for the disabled students? Having the best interest of all students and highlighting all the features that make your campus stand out will come a long way in ensuring that you create an excellent interactive campus map.
Secondly, you need to come up with a realistic campus map development timeline. Obviously, you need the campus map to be up and running before the next recruitment cycle. Coming up with a realistic campus map development schedule determines how much you want to add to your virtual campus tour. For instance, if you need a standard overlay of the campus map, this can be done within a short time, but if you need a more detailed, interactive feature, you will have to extend the development timeline period. For this reason, make sure that you communicate with your campus map designer and agree on when you have your interactive campus map ready.
Because the main aim of adding an interactive virtual map is to lure more and more students to enroll in your school, all departments in your college should be part and parcel of this campaign. For example, let the alumni department choose a few students who completed their studies in your school to be brand ambassadors. The good thing about reaching out to alumni’s is that they have the first-hand experience about your school. So, they are passionate supporters of your college and are likely to share everything good about the school they attended. Similarly, the sports department can display its facilities for recruitment, allowances, and game day marketing strategies on the school’s interactive campus map.
If you don’t know how to design an interactive virtual campus map, it is advisable to seek professional help form any campus recruitment agency and they can not only help you create a campus map, they can also design a virtual campus tour on your website.