Well-taken product photographs can make or break your chances of a sale, especially in ecommerce. Below are key considerations for anyone looking to hire a professional product photographer:
Let’s begin with your website’s general layout and message. How are the pictures supposed to fit in? Should they look cool and modern, or friendly and traditional? How do you want your customers to feel, looking at the images?
When thinking how much the shoot will probably cost you, look into a few Things. For one, look into the photographer’s physical location and how much travel costs can amount to. Of course, the size of the project will also be a factor. Will the work be done on a per picture or per project basis? What are the things that have to be photographed, and how plain or complicated is the result you want to achieve? Compared to people, for example, jewelry and other reflective objects are more difficult to photograph.
Also, will the pictures be used in any other media like posters or newspapers? These things are also going to influence your final cost. Photographers in general will maintain copyright to the images and give licenses for their use with certain terms – for instance, you may be allowed to use the pictures only on your website and within a span of three years. Of course, this can be negotiated depending on your needs. Hence, make it a point to choose a photographer who is customer-oriented, someone who has a genuine concern for your needs.
Ironing Out Details
An indispensable part of this discussion is details of the shoot itself – backdrop, lighting, angles, etc. All these must be put in writing to avoid disputes later on. As well, take sample shots of some items first so you can check if the quality is good enough for you, and ensure that there will be no need for costly re-shoots.
Lastly, just prior to the shoot, discuss with the photographer the extent of post processing you will allow. Basics include brightness, contrast and colour balancing adjustments, but how about more complex editing techniques like masking out backgrounds? This type of photography task is usually even outsourced to image retouch experts.
With professional product photographs, your website’s value can increase with little hassle. But before that happens, hiring the right photographer will be your first important step. While you will find lots of product photographers today, you have to check out their work and see how your personalities mesh. You don’t only want someone who does the job right but is also a pleasure to work with.